- Having an anecdote or a story
- Having an engaging writing voice
- Organization
- Don't be pretentious
- Don't use cliches
- Being humble
- Including some of your interests
- Try to make it clever and different from everyone else's
- Word choice should sound natural- don't overuse big words but don't be too simple
- Have a focus in the beginning
- Try to make it funny or fun to read
- Be interested in what the school has to offer
- Be yourself
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